The next time you are feeling lost while trying to market your business, evaluate your marketing systems and think about what is working and what isn’t.
Use a “Memory Hook” or “Book Hook” to Be Unforgettable
Add some spark to your marketing message to make your book stand out from the crowd
Understanding Market Research
Market research doesn’t have to be complicated; it often involves getting information about what your customers want (and don’t want) to buy
Improve the Readability of Your Newsletter
Design techniques that make your newsletter easier to read.
Keep Readers Awake: Tips for More Interesting Newsletters
Don’t let your newsletter turn into a snooze-letter.
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