The next time you are feeling lost while trying to market your business, evaluate your marketing systems and think about what is working and what isn’t.
Use a “Memory Hook” or “Book Hook” to Be Unforgettable
Add some spark to your marketing message to make your book stand out from the crowd
Understanding Market Research
Market research doesn’t have to be complicated; it often involves getting information about what your customers want (and don’t want) to buy
Keep Readers Awake: Tips for More Interesting Newsletters
Don’t let your newsletter turn into a snooze-letter.
How to Approach a Newsletter Project
What to do when the boss says you are in charge of the newsletter now.
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