The back cover is an important marketing tool, so you want to choose every word wisely.
Evaluating Your Print Options for Your Book Project
Whether you plan to lay out the book yourself or hire out the task, take the time to get to know your printer and their specifications
7 Cures for Printing Headaches
How to keep your next print job from turning into a nightmare
Write Compelling Copy with Your Customer in Mind
The next time you are feeling intimidated at the prospect of copywriting, try “walking a mile” in your customer’s shoes
Finding and Understanding Your Target Market
When you focus in on one group’s particular problems, your Web site and products will resonate with the people in that marketplace.
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