The next time you are feeling intimidated at the prospect of copywriting, try “walking a mile” in your customer’s shoes
Be Careful with Your Copyrights
As a writer, it’s a good idea to understand what rights you are giving away and which ones you are retaining.
Finding and Understanding Your Target Market
When you focus in on one group’s particular problems, your Web site and products will resonate with the people in that marketplace.
Cleaning the Closet Is Like Marketing Your Business
The next time you are feeling lost while trying to market your business, evaluate your marketing systems and think about what is working and what isn’t.
Use a “Memory Hook” or “Book Hook” to Be Unforgettable
Add some spark to your marketing message to make your book stand out from the crowd
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