As I said in previous posts, you need to think about your book as a product. The way you produce the product has an impact on your success. As a smart business owner, you should educate yourself about the publishing industry. The “best” way to publish your book depends entirely on your book and your […]

As you’ve probably noticed throughout this series, I’m suggesting that you treat your book like its own little business. Writers write, but authors are published. Getting paid (yes money) is the big difference between people who write for fun and those who become published authors. When you’re an author, your book is your product. And […]

In step 3, I encouraged you to look at other books and think about how your book will be different and in step 4, I asked you to put on your marketing hat and write out some of the elements of a book proposal, including who will read your book. Once you’re in that marketing […]

Now that you’ve done some basic market research, you can get more specific about your book topic. At this point, it’s a good time to put on your marketers hat. Pretend the book already exists and start writing some marketing copy as if the book were being released today. Start thinking about how you will […]

After you have your ideas organized into a preliminary outline for your book, you should step back and do a little market research. After all, you don’t want to go to the effort of writing a book that has no prayer of selling in the marketplace. Fortunately, finding out how you can differentiate your book […]