The publishing industry is on the precipice of huge changes. Every aspect of delivering content is going digital, from the moment the author puts hands to keyboard to the moment the reader sees the published words. Advancing technology drives many of these changes. In some cases, a company must adopt new technology to remain competitive […]
Keys to Success #4: Spend Wisely
Being a cheapskate isn’t all bad; if you spend wisely, your business is better able to withstand economic upheavals
John’s Cute Idea
As I mentioned last week, I went to the PubWest publishing conference in Portland. On the first day, the keynote speaker was John Ingram. As many of you know, Ingram is the largest book wholesaler in the world, and John is the Vice Chairman of Ingram Industries Inc. and serves as Chairman of Ingram Book […]
Keys to Success #3: Don’t Fear Technology
Technology is a tool, and like any tool, you need to learn how to use it
How a Book Can Boost Your Business
Many business owners don’t see the value of writing a book. A book can have a big impact on your business because it acts as a great promotional tool. Here are five ways a book can boost your business: 1. Enhanced Credibility. A book gives you a level of credibility like almost nothing else. For […]