Platform is a word you often see tossed around in book marketing circles, but you almost never see an explanation of what it is
Practice a Presentation Even When You Can’t Practice
A few tips for practicing your presentation even when you are busy and on the road
Embrace Truth in Marketing
People don’t like being manipulated; by telling the truth you stand out from all the online snake oil salesmen
Marketing is a Marathon, Not a Sprint
The marketing you do today may not bear fruit for months or even years, so you need to be marketing consistently
Don’t Be Afraid to Market Your Book with a Blog
Don’t let a few simple concerns or fear of technology stop you from setting up a blog
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