The next time you are feeling lost while trying to market your business, evaluate your marketing systems and think about what is working and what isn’t.
When You Are Writing, Think About Who is Reading
Before you write a word of your next book or even a short article, think about who will actually read it.
Use a “Memory Hook” or “Book Hook” to Be Unforgettable
Add some spark to your marketing message to make your book stand out from the crowd
The Confusion Surrounding Print on Demand
Print on demand is a printing technology ; it isn’t the same thing as a vanity press
Understanding Market Research
Market research doesn’t have to be complicated; it often involves getting information about what your customers want (and don’t want) to buy
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