The author of FibroWHYalgia, Sue Ingebretson is our first profile of an entrepreneur who has used a book as leverage to greater business success
When You’re a Writer, Writing is Your Job
When you’re an author, your book is your product, and working on your book is your job
What Is Your Book’s Unique Selling Proposition?
Understanding who will read your book is the key to figuring out what makes it unique
Get Specific with a Book Marketing Plan
Pretend the book already exists and start writing some marketing copy as if the book were being released today.
Brainstorm and Organize Your Book Ideas
The right topic for your book ends up being like the old Goldilocks fairly tale. The concepts that work for a book are not too small and not too large. They are just right.
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