After you have your ideas organized into a preliminary outline for your book, you should step back and do a little market research. After all, you don’t want to go to the effort of writing a book that has no prayer of selling in the marketplace. Fortunately, finding out how you can differentiate your book […]
Blog Your Book: Step 2 – Brainstorm and Organize Ideas
After you’ve gone through your old writings and come up with some possible ideas for a book topic, it’s time to start fleshing out the information to see if you’ve really got enough there for an entire book. Sometimes you come up with a great idea, but it’s really just enough for an article, not […]
Blog Your Book: Step 1- Find a Problem to Solve
Over the years, I’ve talked to a lot of people who want to write a book, but they haven’t been able to get started because they can’t figure out what to write about. Fortunately, as a blogger, you have a big advantage: the community you’ve built around your blog. That may include people who comment […]
Blog Your Book: It’s Not As Hard As You Think
As a blogger, you’re writing all the time. (Or you should be.) But even productive bloggers who crank out countless blog posts every week seem to get nervous about the idea of writing a book. For many bloggers, the idea of writing a “real” book seems intimidating. By putting your writing into book form, it […]
7 Copywriting Lessons I Learned from IBM
IBM has been in business for more than a century. The company has one of the most recognizable and valuable brands in the world. The brand alone is worth billions, so the people focused on marketing at IBM take the job seriously. As one of the many people who write marketing copy for IBM, my […]
- « Previous Page
- 1
- …
- 8
- 9
- 10
- 11
- 12
- …
- 47
- Next Page »