A few tips for making sure your business thrives, even when the economy does not

Being a cheapskate isn’t all bad; if you spend wisely, your business is better able to withstand economic upheavals

As a business owner, you need to keep track of marketing techniques you use that work and those that don’t

Accept the fact that owning and operating a business will require work, and don’t give up if it’s what you really want

The Golden Rule applies to business: treat people the way you would like to be treated