Market research doesn’t have to be complicated; it often involves getting information about what your customers want (and don’t want) to buy
Quoted in NY Newsday
Over the weekend, I was quoted in New York Newsday. Basically, the article is about dealing with “geek speak.” As usual, I <ahem> have an opinion and suggest that people avoid endless jargon. Here’s what I said: “Use simple language that people can understand, says Susan Daffron, president of Logical Expressions Inc., a book and […]
The Troi Cat is on Amazon!
Although I haven’t finished the Happy Tabby web site yet, the book is already available for sale on Amazon.com. If you click the link below, you’ll see our cat Troi sitting smugly on the cover. (What a face!) Happy Tabby: Develop a Great Relationship with Your Adopted Cat or Kitten As with Happy Hound, our […]
Getting Help With Your Writing
Learn how to evaulate your writing weak points and then get the assistance you need
Setting and Achieving Big Goals
Don’t snuff big dreams before they begin; look at the end goal and work backwards in small steps
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