Blog - Susan C. Daffron

January 29, 2008 By Susan Daffron

Give Me That Old Time Documentation Again

Sadly enough, user documentation in 1925 was far, far better than it is today

January 22, 2008 By Susan Daffron

Featured on Virtual Woman’s Day

There’s an interview with me on the Virtual Woman’s Day blog, which is owned by the Women’s eCommerce Association (WECAI). The blog’s tagline is “Where Women Connect Virtually to Share Their Stories, Promote Their Products and Make New Friends.” You can read the interview with me at this link: eMonday Woman Interview with Susan Daffron […]

January 11, 2008 By Susan Daffron

The Logical Tips Books Ship Out!

Today we packed up all the Logical Tips books that people bought during our pre-order sale and took them off to the post office. (In fact, the response was sort of overwhelming; we actually almost sold out of all the books we ordered!) Anyway, the packing and shipping process was the source of great excitement […]

January 9, 2008 By Susan Daffron

Write Compelling Copy with Your Customer in Mind

The next time you are feeling intimidated at the prospect of copywriting, try “walking a mile” in your customer’s shoes

January 8, 2008 By Susan Daffron

The Garden in Winter

As some people know, I have a “hoop house” for my garden. It’s the only way I can grow tomatoes with our short growing season. You can see a bit of my garden in the “Vegans Go Hunting” video on the Vegan Success site (or on You Tube). Anyway, I’m not particularly tall, but I […]