Platform is a word you often see tossed around in book marketing circles, but you almost never see an explanation of what it is
A Mini-Rant About the Future of Publishing
Yesterday, amidst great fanfare, Steve Jobs released the iPad. You might think that as an author, avid reader, and book publisher, I’d be wildly excited about this new gadget. Do I view the iPad as the “future” of publishing? No. Like many techie devices, it has been saddled with an utterly stupid name. Yo Steve, […]
The Wacky World of Discounts
Although it’s confusing, understanding how discounts work is big part of the money matters in publishing
Five Happy Things, Introverts, and Marketing
I was reading a magazine article about happiness and it said the most content people take pleasure in little things. According to experts, having tons of money and an expensive car aren’t what make people happy. It’s the little day-to-day stuff. Since it’s January and the gray weather in many parts of the country is […]
How Hard Is It to Lay Out Your Book with InDesign?
Take your level of computer savvy, patience, graphic design skills, and willingness to learn new software into account before you tackle doing your own book layout with a program like InDesign
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