Let your true self shine through, and don’t be afraid to let customers and prospects know the people behind your company
Key to Success #8: Take Vacations
Vacations take you completely away from your business so you can clear your mind and restore your creativity
Key to Success #7: Do What You Say You’re Going to Do
The Golden Rule applies to business: treat people the way you would like to be treated
Key to Success #10: Don’t Give Up!
Accept the fact that owning and operating a business will require work, and don’t give up if it’s what you really want
Key to Success #5 Ditch What Isn’t Working
As a business owner, you need to keep track of marketing techniques you use that work and those that don’t
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