Over the years, I’ve talked to a lot of people who want to write a book, but they haven’t been able to get started because they can’t figure out what to write about. Fortunately, as a blogger, you have a big advantage: the community you’ve built around your blog. That may include people who comment […]
Blog Your Book: It’s Not As Hard As You Think
As a blogger, you’re writing all the time. (Or you should be.) But even productive bloggers who crank out countless blog posts every week seem to get nervous about the idea of writing a book. For many bloggers, the idea of writing a “real” book seems intimidating. By putting your writing into book form, it […]
A Fundraising Fundamental: Start Small
(Or Why the Yappy Hour Should Come Before the Fur Ball) When you run a non-profit animal rescue group, you can’t do it all alone. But time and time again people try. A few months ago, I was talking to a woman who runs a small dog rescue group in California. With only two or […]
The Great Blog Migration (or What I Did on My Vacation)
If you’re one of the special few who may have visited SusanDaffron.com in the past, you may have noticed that my site looks a little different now. For one thing now it’s a blog. For another thing, it now contains pretty much everything I’ve ever written. So instead of being a 6-page HTML site, it’s […]
7 Copywriting Lessons I Learned from IBM
IBM has been in business for more than a century. The company has one of the most recognizable and valuable brands in the world. The brand alone is worth billions, so the people focused on marketing at IBM take the job seriously. As one of the many people who write marketing copy for IBM, my […]
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